SmileDirectClub to Bring More Than 600 Jobs to Middle Tennessee

At a time when the COVID pandemic has destabilized states’ economies, including that of Tennessee, SmileDirectClub announced its plans to create more than 600 employment opportunities in the state at its new clear aligner manufacturing facility. Area officials couldn’t be happier.

“Today’s announcement, one of the largest jobs announcements in our community in a generation, is a win for Columbia and our entire region,” Columbia Mayor Chaz Molder said. “SmileDirectClub is bringing [more than] 600 new jobs to Columbia at just the right time a time of economic and employment uncertainty, due to the ongoing COVID pandemic, but also a time when the city of Columbia is well positioned for smart growth and progress in the weeks, months, and years ahead. I appreciate SmileDirectClub for [its] investment in our community and look forward to [its] success here. I am grateful for Governor Lee, TNECD, the City of Columbia Industrial Development Board, and the Maury County Chamber & Economic Alliance for their quick and decisive actions on this project without which this announcement would not be possible.”

“TVA and Columbia Power & Water congratulate SmileDirectClub on its decision to locate and create hundreds of new job opportunities in Maury County,” said John Bradley, TVA senior vice president of economic development. “Helping to foster job creation and investment is fundamental to TVA’s mission of service, and we are proud to partner with Maury Alliance, Tennessee Department of Economic and Community Development, and Middle Tennessee Industrial Development Authority to help further that mission.” 

This is the third time in three years that SmileDirectClub has expanded in Tennessee. The first time, the oral care company pledged a $4.5 million investment to expand two Davidson County locations. This created nearly 450 new jobs. In 2019, SmileDirectClub announced that it would invest $217 million and create more than 2,000 jobs in the area.

SmileDirectClub executives expressed their optimism over the new project and gratitude for the opportunity afforded to them by state officials to extend the company’s manufacturing capabilities. With the company striving toward global expansion and introducing innovations to its supply chain, this new plant construction comes as a welcome move.

“SmileDirectClub is grateful for the continued support of Governor Lee, Commissioner Rolfe, Senator Hensley, Representative Cepicky, and the partnership with the Tennessee Valley Authority and Maury County,” said Dan Baker, global head of supply chain at SmileDirectClub. “In these unprecedented times, having a second facility located in Maury County allows our team the ability to safely travel between our manufacturing locations and provides us the additional manufacturing capacity and strong talent pool we need as we continue our global expansion. We are looking forward to further expanding our presence in Tennessee.”

State officials also commented on the company’s announcement.

“As we continue to focus our efforts on rebooting Tennessee’s economy, it’s a positive sign when companies are able to grow and create jobs in our state. SmileDirectClub’s newest Tennessee facility and its commitment to create [more than] 600 new jobs will provide a significant boost for Columbia and Maury County while helping our state get back on track,” Tennessee Governor Bill Lee said.

Senator Joey Hensley (R-Hohenwald) said, “This is a huge investment in Columbia and Maury County as we work to move our economy forward. It will also have a positive spillover effect on many other local businesses. Our ready workforce, world-class infrastructure, and business-friendly environment make Tennessee a leading destination for companies looking to locate or expand here. We are very proud to welcome these new jobs at SmileDirectClub. We also appreciate the work done by our state and local officials to secure this investment and look forward to seeing much success with this new facility.”

The Department of Economic and Community Development pointed out that SmileDirectClub has witnessed remarkable growth since it opened its headquarters in Nashville in 2016.

“SmileDirectClub is a valued partner, and we could not be more pleased that the company has chosen to expand its Tennessee presence yet again by investing $34 million and creating hundreds of new jobs in Columbia,” TNECD Commissioner Bob Rolfe said. “Since bringing its headquarters to Nashville four years ago, SmileDirectClub has seen tremendous growth, and we thank the company for continuing to provide Tennesseans with high-quality job opportunities.”

“Even during these challenging times, Maury County continues to serve as an engine of economic growth for the State of Tennessee. I would like to offer SmileDirectClub a warm welcome to the community and to thank TNECD, TVA, and our regional economic development partners for making this exciting announcement possible,” Andy Ogles, Maury County mayor said.

About SmileDirectClub 

SmileDirectClub Inc. (Nasdaq: SDC) (“SmileDirectClub”) is an oral care company and creator of the first medtech platform for teeth straightening, now also offered directly via dentist and orthodontists’ offices. Through our cutting-edge teledentistry technology and vertically integrated model with all aligner products made in the United States, we are revolutionizing the oral care industry, from clear aligner therapy to our affordable, premium oral care product line. SmileDirectClub’s mission is to democratize access to a smile that each and every person loves by making it affordable and convenient for everyone. SmileDirectClub is headquartered in Nashville, Tennessee, and operates in the United States, Canada, Australia, New Zealand, the United Kingdom, Ireland, Germany, Austria, Hong Kong, Singapore, and Spain. For more information, please visit